Buy one get one free (BOGOF) deals
These are ubiquitous deals especially among marketplaces with
Fast Moving Consumer Goods (FMCG). General online marketplaces such as Amazon
and AliExpress display shops that offer these promotions. There are several
deals that fall into the same category such as “buy one get another at 50%
discount”, “buy 4 get one for free”, “Buy two pay for one”, and the deals go
on. Basically, it all about buying X products and getting Y for free or
discounted. What are some reasons for such deals?
Preventing waste especially for FMCG
In this time where the world is trying hard to cut down on any kind of waste including food and fashion, recycling may not be the only solution in sight. Companies in the field of FMCG are putting in mechanism to ensure that consumption also increases in order to put tabs and curbs on used products. So, one way of preventing having to increase shelf life is to increase consumptions through BOGOF deals. This is an advantage to both the customer and seller.
Why buy BOGOFs?
The answer is simple, consumers get to consume wholesome and freshly produced products especially for FMCG. Producers are not pressured to prolong the shelf life of products by adding preservatives that may alter nutritional values of consumable products. In this case, you consume healthy and they make their money the right way. The case might be slightly different for fashion though.
Inducing sales
Inducing sales and purchases are not bad at all if products are beneficial to customers. What about fashion? Well, vogues are best used when shared. You do not really want to be the only one wearing the latest shoes of a specific brand, you can always buy for your significant others. BOGOFs can be utilized to enhance your relationship with others. Allow these deals to persuade a positive image between you and people around you by gifting them with BOGOFs.
What to look out for when buying BOGOFs
Yes! you need to be extra vigilant when buying BOGOFs online specifically for FMCG. Expiry dates, delivery time, account balance after payment, whom to share with, and many more. Food items and perishable products need to be scrutinized twice before they are purchased online. It is apt to specifically request for such details, this is easy when purchasing from brick and mortar shops. Moreover, you would want to check for delivery time especially when purchasing from out-of-state or city shops because delay in delivery may render products unusable by the time they arrive. Finally, check for the total cost in the cart before the final payment getaway.
Where can I buy BOGOFs?
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